NetFlix is raising the price

NetFlix Price increase

Today I received an email from NetFlix about an important change to my account stating that my account will be going up from $8.99 per month to $9.99 per month. I am a little disappointed in the rate increase because I have been a loyal NetFlix customer for about 2 years and have referred all of my friends, family and online communities to join the Netflix service. I feel that they should honor my rate of $8.99 per month as well as all existing customers and implement the new pricing to new NetFlix subscribers only. I am not going to cancel my service due to this price increase, because in my opinion the NeFlix service is still worth the new monthly fee of $9.99, but it would have been a nice gesture from NetFlix to honor the existing customers prices. I would have felt like NetFlix values me as a loyal subscriber had they honored my $8.99 monthly fee.

Here is a copy of the email notice from Netflix in regards to the monthly increase

We want to let you know about two important changes to the Netflix service.

1. The price of your current plan is changing from $8.99 a month to $9.99 a month. This new price will be effective with your next billing statement on or after January 2, 2011, and will be referenced in your Membership Details. With your current plan you can both instantly watch unlimited TV episodes and movies on your computer or TV and receive unlimited DVDs by mail.

2. We now also offer a new $7.99 a month plan which lets you instantly watch unlimited TV episodes and movies on your computer or TV. This plan does not include any DVDs. All the titles you can watch instantly on your current plan are also available on this new plan, and as a reminder, not all titles on DVD are available to watch instantly. This new plan is available immediately – if you’d like to switch to this new plan at any time, simply visit Your Account.

Why the changes? Our selection of TV episodes and movies available to stream has grown dramatically, and as a result most members want us to deliver unlimited movies and TV episodes two ways: streaming instantly over the internet plus DVDs by mail. The price change will allow us to continue to offer the popular plan choice of unlimited TV episodes and movies streaming instantly along with unlimited DVDs. The new plan, which does not include DVDs, is a great option for the increasing number of members who only want to watch instantly. The $7.99 a month price reflects no DVD shipping costs on this plan.

We hope you’re enjoying great TV shows and movies from Netflix, and that you’ll continue to enjoy Netflix on whichever plan you choose. We realize you have lots of home entertainment options, and we thank you for your business. As always, if you have any questions, please call us at 1-800-715-2146.

–The Netflix Team

How do you feel about the NetFlix increased monthly fees?

  • Are you going to cancel your Netflix account due to the monthly service increase?
  • As an existing Netlix subscriber how do you feel about the price increase?

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4 thoughts on “NetFlix is raising the price”

  1. Greed. It’s a terrible thing. Netflix stock has doubled, they are making lots and lots of money. I have been a subscriber for about 4 or 5 years. Before the January increase of 16.6%, I will be canceling my account. In order for me to stream movies directly to my TV, I will need broadband at $40 per month. I will need a wireless router(about $100) and then probably a PLaystation 3 to accept that signal(about $400). I hope Blockbuster treats their customers better than Netflix. I helped Netflix become a giant in the industry. But I’m also aware that they don’t need the rural customer any longer. I hope they miss us. Goodbye Netflix.

    1. Yeah I am with you I am thinking about canceling my Netflix service. I was thinking about going to Block Buster, but they charge $11.99 per month so I will probably just cancel, but I am still not sure. Has anyone else tried the Block Buster service yet, and if so what do you think about it?

  2. This is ridiculous. They should not be able to apply this to existing customers. Make it apply to new ones, fine, but not to long time customers. I am thinking of cancelling mine and paying that 10 dollars to one of the million other sites online that link to every show/movie ever imagined. I always stayed with netflix because it seems to be more on the up and up, however if they are going to screw their customers and force them to choose the online only version in order to avoid the increase, I am more than willing to give my money to someone else who offers that same service with more options anyway.

    1. Angela, I agree with you, and I to am against the fence on this one. I am not sure if I am going to cancel or not. I would love to know what you decide to do please reply to this if you decide to keep or cancel I am interested to see how this has impacted the loyal customer like yourself and I.

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